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Integrated marketing communications

By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 1994Description: 218.Call No.: HF5415.123 S384I Subject(s): COMMUNICATION IN MARKETING | MARKETING
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