Services marketing : text, cases, & reading / Christopher H. Lovelock

By: Lovelock, Christopher H.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1984Description: 492 p.Call No.: HF5415.122 L683S Subject(s): MARKETING | PROFESSIONS -- MARKETING | SERVICE INDUSTRIES
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HF5415.122 L683S (Browse shelf) Available 43770

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