Creative strategy in advertising

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: materialTypeLabelBookPublisher: Belmont, Calif. : Wadsworth Pub. Co., 1998Edition: 6th ed.Description: 322 p.Call No.: HF5825 J484C 1998 Subject(s): Advertising copy | ADVERTISING LAYOUT AND TYPOGRAPHY
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