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Creative marketing communications : a guide to planning, skills and techniques

By: Yadin, Daniel L.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 1998Edition: 2nd ed.Description: 277 p.ISBN: 0749427043.Call No.: HF5415.123 Y324C 1998 Subject(s): COMMUNICATION IN MARKETING | PUBLIC RELATIONS | ADVERTISING | Advertising copy
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Book Shelves 		HF5415.123 Y324C 1998 (Browse shelf) Available 241020000042

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