Customer behavior : consumer behavior and beyond

By: Sheth, Jagdish N.
Contributor(s): Mittal, Banwari | Newman, Bruce I.
Material type: materialTypeLabelBookPublisher: Fort Worth, Tex. : Dryden Press, 1999Description: 799.Call No.: HF5415.32 S537C Subject(s): CONSUMER BEHAVIOR | CONSUMERS' PREFERENCES | CONSUMER SATISFACTION | MARKETING
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