Marketing communications : contexts, contents and strategies

By: Fill, Chris.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Time/Prentice Hall, 1999Edition: 2nd ed.Description: 656 p.ISBN: 0130102296.Call No.: HF5415.123 F544M 1999 Subject(s): COMMUNICATION IN MARKETING | MARKETING CHANNELS | SALES PROMOTION
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HF5415.123 F544M 1999 (Browse shelf) Available 290920014003

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