Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy
By: Semenik, Richard J.
Contributor(s): Bamossy, Gary J.
Material type:
BookPublisher: Cincinnati, Ohio : South-Western College, c1995Edition: 2nd ed.Description: 682 p. : ill. (some col.), col. maps.ISBN: 0538839139.Call No.:
HF5415.13
S453P 1995
Subject(s): MARKETING -- MANAGEMENTGeneral Note: Maps on lining papersBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 S453P 1995 (Browse shelf) | Available | 183250 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 S362M 1998 Marketing strategy : customers and competition | HF5415.13 S453P Principles of marketing : | HF5415.13 S453P Principles of marketing : | HF5415.13 S453P 1995 Principles of marketing : | HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S728M 1976 A managerial introduction to marketing |
Maps on lining papers
Includes bibliographical references and index
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