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Strategic marketing management : text and cases

By: Ferrell, O.C, 1945-.
Contributor(s): Lucas, George H., Jr | Luck, David Johnstone.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western Pub. Co., 1994Description: 404.Call No.: HF5415.13 F477S Subject(s): MARKETING -- MANAGEMENT
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Main Campus
Book Shelves 		HF5415.13 F477S (Browse shelf) Available 207640

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