The PIMS principles : linking strategy to performance
By: Buzzell, Robert D.
Contributor(s): Gale, Bradley T.
Material type: BookPublisher: New York, N.Y. : Free Press, 1987Description: 322.Call No.: HF5415.13 B899P Subject(s): MARKETING -- MANAGEMENT | STRATEGIC PLANNINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 B899P (Browse shelf) | Available | 90981 |
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HF5415.13 B834M Marketing management : a strategic planning approach | HF5415.13 B834M Marketing management : a strategic planning approach | HF5415.13 B877A Advanced cases in marketing management | HF5415.13 B899P The PIMS principles : linking strategy to performance | HF5415.13 C427C Customer-focused marketing : actions for delivering greater internal and external customer satisfaction | HF5415.13 C427E 2016 Entrepreneurial marketing : sustaining growth in all organisations / | HF5415.13 C466S Supply chain management : |
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