Understanding consumer behavior

By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie, 1944-.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1994Description: 485.Call No.: HF5415.33 .U6 P473U Subject(s): CONSUMER BEHAVIOR -- UNITED STATES -- CASE STUDIES
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