Integrated marketing communications

By: Pickton, David.
Contributor(s): Broderick, Amanda.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2001Description: 752.ISBN: 0273625136.Call No.: HF5415.123 P524I Subject(s): COMMUNICATION IN MARKETING | ADVERTISING MEDIA PLANNING
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HF5415.123 P524I (Browse shelf) Available 290920010007

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