Creative marketing communications : a practical guide to planning, skills and techniques

By: Yadin, Daniel.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2001Edition: 3rd ed.Description: 343 p.ISBN: 0749434589.Call No.: HF5415.123 Y324C 2001 Subject(s): COMMUNICATION IN MARKETING | PUBLIC RELATIONS | ADVERTISING | Advertising copy
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