Advanced cases in marketing management
By: Bursk, Edward Collins.
Contributor(s): Stephen, Greyser A.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1968Description: 194.Call No.:
HF5415.13
B877A
Subject(s): MARKETING -- MANAGEMENT -- CASE STUDIES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 B877A (Browse shelf) | Available | 346 |
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| HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness | HF5415.13 B834M Marketing management : a strategic planning approach | HF5415.13 B834M Marketing management : a strategic planning approach | HF5415.13 B877A Advanced cases in marketing management | HF5415.13 B899P The PIMS principles : linking strategy to performance | HF5415.13 C427C Customer-focused marketing : actions for delivering greater internal and external customer satisfaction | HF5415.13 C427E 2016 Entrepreneurial marketing : sustaining growth in all organisations / |
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