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Developing, implementing, & managing an effective marketing plan

By: Goetsch, Hal.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : American Marketing Association, 1994Description: 249.Call No.: HF5415.13 G637D Subject(s): MARKETING -- PLANNING | MARKETING -- MANAGEMENT
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Main Campus
Book Shelves 		HF5415.13 G637D (Browse shelf) Available 136349

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