Market-led strategic change : transforming the process of going to market
By: Piercy, Nigel.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 1998Edition: 2nd ed.Description: 665 p.Call No.: HF5415.13 P537M 1998 Subject(s): MARKETING -- MANAGEMENTCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 P537M 1998 (Browse shelf) | Available | 230383 |
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