Marketing aesthetics : the strategic management of brands, identity, and image
By: Schmitt, Bernd.
Contributor(s): Simonson, Alex.
Material type: BookPublisher: New York, N.Y. : Free Press, 1997Description: 345.Call No.: HD59.2 S354M Subject(s): CORPORATE IMAGE | BRAND NAME PRODUCTSCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59.2 S354M (Browse shelf) | Available | 209249 |
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HD59.2 R663C 2012 Corporate reputation : | HD59.2 R663C 2012 Corporate reputation : | HD59.2 S28I Image wars : protecting your company when there's no place to hide | HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image | HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image | HD59.2 Z352R Reputational risk : | HD59.3 P428P Persuasive communication campaigns |
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