Managing services marketing : text and readings
By: Bateson, John E.G.
Contributor(s): Hoffman, K. Douglas.
Material type:
BookPublisher: Fort Worth, Tex : Dryden Press, 1999Edition: 4th ed.Description: 471 p.Call No.:
HD9980.5
B373M 1999
Subject(s): SERVICE INDUSTRIES -- MARKETING -- MANAGEMENT
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 B373M 1999 (Browse shelf) | Available | 229853 |
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