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Making niche marketing work : how to grow bigger by acting smaller

By: Linneman, Robert E.
Contributor(s): Stanton, John L., Jr.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, 1991Description: 260.Call No.: HF5415.127 L566M Subject(s): MARKET RESEARCH | MARKET SEGMENTATION
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Main Campus
Book Shelves 		HF5415.127 L566M (Browse shelf) Available 132775

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