Powerful products : strategic management of successful new product development
By: Bean, Roger.
Contributor(s): Radford, Russell W.
Material type:
BookPublisher: New York, N.Y. : AMACOM, 2000Description: 274.Call No.:
HF5415.15
B426P
Subject(s): PRODUCT MANAGEMENT | NEW PRODUCT -- MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.15 B426P (Browse shelf) | Available | 110720000006 |
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| HF5415.15 A946P Product and services management / | HF5415.15 A946P Product and services management / | HF5415.15 B377E The employer brand : | HF5415.15 B426P Powerful products : strategic management of successful new product development | HF 5415.15 C344D Defending your brand : | HF 5415.15 C344D Defending your brand : | HF 5415.15 C427B Brand rewired : |
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