Marketing management : analysis, planning, implementation, and control / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookSeries: The Prentice Hall international series in marketing.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c1997Edition: 9th ed. , international ed.Description: 789 p. : col. ill.ISBN: 0132613638.Call No.: HF5415.13 K674M 1997 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF5415.13 K674M 1997 (Browse shelf) Available 224795

Includes bibliographical references and index

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