Business marketing : a managerial approach

By: Haas, Robert W.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western College, 1995Edition: 6th ed.Description: 859 p.Call No.: HF5415.13 H327B 1995 Subject(s): INDUSTRIAL MARKETING -- MANAGEMENT | INDUSTRIAL MARKETING -- MANAGEMENT -- CASE STUDIES
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