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Value creation and branding in television's digital age

By: Todreas, Timothy M.
Material type: materialTypeLabelBookPublisher: Westport, Conn. : Quorum, 1999Description: 222.ISBN: 1567202721.Call No.: HD9696 .T462 T627V Subject(s): TELEVISION SUPPLIES INDUSTRY -- FORECASTING | DIGITAL TELEVISION -- FORECASTING
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