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Market segmentation : a step-by-step approach to creating profitable market segments

By: McDonald, Malcolm, 1938-.
Contributor(s): Dunbar, Ian.
Material type: materialTypeLabelBookPublisher: Hampshire : Macmillan Business, 1995Description: 271.Call No.: HF5415.127 M322M Subject(s): MARKET SEGMENTATION
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Main Campus
Book Shelves 		HF5415.127 M322M (Browse shelf) Available 180770

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