Retail marketing plans : how to prepare them how to use them

By: McDonald, Malcolm H.B.
Contributor(s): Tideman, Christopher C.S.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 1996Description: 338.Call No.: HF5415.13 M322R Subject(s): MARKETING -- PLANNING | COMMUNICATION IN MARKETING | RETAIL TRADE
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