The global marketing imperative

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Tarrant, John J.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, 1995Description: 308.Call No.: HF1416 C946G Subject(s): EXPORT MARKETING -- MANAGEMENT | INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT
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