Direct response television : the authoritative guide

By: Brady, Frank R.
Contributor(s): Vasquez, J. Angel.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 1995Description: 287.Call No.: HF6146 .T42 B722D Subject(s): TELEVISION ADVERTISING | TELEVISION -- PRODUCTION AND DIRECTION | ADVERTISING MEDIA PLANNING
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