Advertising and marketing to the new majority

By: Woods, Gail Baker.
Material type: materialTypeLabelBookPublisher: Belmont, Calif. : Wadsworth Pub. Co., 1995Description: 182.Call No.: HF5813 .U6 W662A Subject(s): ADVERTISING -- UNITED STATES | MARKETING -- UNITED STATES | MINORITIES AS CONSUMERS -- UNITED STATES | ETHNIC GROUPS -- UNITED STATES
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