Social marketing : theoretical and practical perspectives

By: Goldberg, Marvin E., ed.
Contributor(s): Fishbein, Martin, ed | Middlestadt, Susan E., ed.
Material type: materialTypeLabelBookPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 1997Description: 457.Call No.: HF5415.122 S624 Subject(s): SOCIAL MARKETING
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