Handbook of advocacy advertising : concepts, strategies, and applications
By: Sethi, S. Prakash.
Material type: BookPublisher: Cambridge, Mass : Ballinger Pub. Co., 1987Description: 577.Call No.: HD59.3 S473H Subject(s): ADVOCACY ADVERTISING -- CASE STUDIESCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD59.3 S473H (Browse shelf) | Available | 64047 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image | HD59.2 Z352R Reputational risk : | HD59.3 P428P Persuasive communication campaigns | HD59.3 S473H Handbook of advocacy advertising : concepts, strategies, and applications | HD59.35 S546E Event sponsorship / | HD59.35 W723E The effective use of sponsorship | HD59.35 W723E The effective use of sponsorship |
There are no comments for this item.