Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
By: Bearden, William O.
Contributor(s): Netameyer, Richard G.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, 1999Edition: 2nd ed.Description: 537 p.ISBN: 076191000X.Call No.:
HF5415.3
B427H 1999
Subject(s): MARKETING RESEARCH | CONSUMER BEHAVIOR -- RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 B427H 1999 (Browse shelf) | Available | 200205030071 | |
| Main Campus Book Shelves | HF5415.3 B427H 1999 (Browse shelf) | Checked out | 2024-08-05 | 230823 |
Includes bibliographical references and indexes
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