Services marketing : a European perspective

By: Lovelock, Christopher.
Contributor(s): Vandermerwe, Sandra | Lewis, Barbara.
Material type: materialTypeLabelBookPublisher: London : Prentice Hall Europe, 1999Description: 718.Call No.: HF5415.122 L683S Subject(s): SERVICE INDUSTRIES -- EUROPE -- MARKETING | SERVICE INDUSTRIES -- EUROPE -- MARKETING -- CASE STUDIES
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