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Integrated communication : synergy of persuasive voices

By: Thorson, Esther, ed.
Contributor(s): Moore, Jeri, ed.
Material type: materialTypeLabelBookPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 1996Description: 386.Call No.: HF5415.123 T467I Subject(s): COMMUNICATION IN MARKETING -- CONGRESSES | MARKETING -- MANAGEMENT -- CONGRESSES
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Book Shelves 		HF5415.123 T467I (Browse shelf) Available 172643

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