The new direct marketing : how to implement a profit-driven database marketing strategy

By: David Shepard Associates.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1995Edition: 2nd ed.Description: 493 p.Call No.: HF5415.126 D384N 1995 Subject(s): DIRECT MARKETING -- DATA PROCESSING | DATABASE MARKETING | DATABASE MANAGMENT | DIRECT MARKETING -- STATISTICAL METHODS
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