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Global marketing and advertising : understanding cultural paradoxes

By: Mooij, Marieke K. de, 1943-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, 1998Description: 316.Call No.: HF5415.127 M664G Subject(s): TARGET MARKETING -- CROSS-CULTURAL STUDIES | ADVERTISING -- CROSS-CULTURAL STUDIES | CONSUMER BEHAVIOR -- CROSS-CULTURAL STUDIES
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Book Shelves 		HF5415.127 M664G (Browse shelf) Available 240520000133

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