Markets of one : creating customer-unique value through mass customization

By: Gilmore, James H., ed.
Contributor(s): Pine II, B. Joseph [ed.].
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, 2000Description: 210.Call No.: TS155.65 M374 Subject(s): FIEXIBLE MANUFACTURING SYSTEMS | PRODUCT MANAGEMENT | RELATIONSHIP MARKETING
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