Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
By: Mooij, Marieke K. de.
Contributor(s): Keegan, Warren J.
Material type: BookPublisher: New York, N.Y. : Prentice Hall, 1991Description: 440.Call No.: HF5823 M664A Subject(s): ADVERTISING | ADVERTISING, COMPARISON | ADVERTISING MEDIA PLANNINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5823 M664A (Browse shelf) | Available | 136977 |
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HF5823 M362A Advertising | HF5823 M377A Advertising creativity : techniques for generating ideas | HF5823 M378B Buy this book! : understanding advertising and getting the most out of your advertising dollar | HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising | HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising | HF5823 M664A 1994 Advertising worldwide : | HF5823 M664A 1994 Advertising worldwide : |
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