New marketing imperatives : innovative strategies for today's marketing challenges

By: Yovovich, Bozidar G.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1995Description: 248.Call No.: HF5415.1263 Y686N Subject(s): INDUSTRIAL MARKETING -- MANAGEMENT | TOTAL QUALITY MANAGEMENT | EXPORT MARKETING -- MANAGEMENT
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