Organizational aspects of health communication campaigns : what works?

By: Backer, Thomas E., ed.
Contributor(s): Rogers, Everett M [ed.].
Material type: materialTypeLabelBookPublisher: Newbury Park, Calif. : Sage, 1993Description: 249.Call No.: RA440.5 B323O Subject(s): MASS MEDIA IN HEALTH EDUCATION -- CASE STUDIES | ORGANIZATIONAL EFFECTIVENESS -- CASE STUDIES | MASS MEDIA IN HEALTH EDUCATION -- UNITED STATES -- CASE STUDIES
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