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Managing cultural differences : strategies for competitive advantage

By: Hoecklin, Lisa Adent.
Material type: materialTypeLabelBookPublisher: Wokingham : Addison-Wesley, 1996Description: 158.ISBN: 0201427702.Call No.: HD62.4 H632M Subject(s): INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT -- SOCIAL ASPECTS | COMPETITION, INTERNATIONAL -- SOCIAL ASPECTS -- CASE STUDIES | INTERCULTURAL COMMUNICATION -- CASE STUDIES
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