The evaluation of public relations effectiveness : a case study of ARD's radio program

By: Pornprom Chomngam.
Material type: materialTypeLabelBookPublisher: Bangkok : Faculty of the Graduate School of Bangkok Univ., 1993Description: 114.Call No.: Thesis P676E 1993 BU Subject(s): PUBLIC RELATIONS -- CASE STUDIES -- RESEARCH | RADIO PROGRAMS -- CASE STUDIES -- RESEARCH | BANGKOK UNIVERSITY -- DISSERTATIONS, ACADEMICOnline resources: Electronic Resource
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