The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending

By: Clark, Shawn.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 2000Description: 207.ISBN: 0658000063.Call No.: HF5415.13 C527C Subject(s): MARKETING -- UNITED STATES -- MANAGEMENT
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