The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle

By: Earle, Richard, 1932-.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, c2000Description: 322 p. : ill.ISBN: 0658001221.Call No.: HF5414 E274A Subject(s): SOCIAL MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5414 E274A (Browse shelf) Available 200204100131

Includes bibliographical references and index

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