Management of electronic media / Alan B. Albarran

By: Albarran, Alan B.
Material type: materialTypeLabelBookPublisher: Belmont, Calif. : Wadsworth/Thomson Learning, c2002Edition: 2nd ed.Description: 315 p. : ill.ISBN: 0534561918.Call No.: P96 .M34 A422M 2002 Subject(s): MASS MEDIA -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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