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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 14th ed. , international ed.Description: 815 p. : col. maps, col. ill. + 1 CD-ROM.ISBN: 0071121102.Call No.: HF5415.13 P477B 2002 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.13 P477B 2002 (Browse shelf) Available 200308200031

Includes bibliographical references and indexes

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