The myth of excellence : why great companies never try to the best at everything / Fred Crawford and Ryan Mathews
By: Crawford, Fred.
Contributor(s): Mathews, Ryan.
Material type:
BookPublisher: New York, N.Y. : Crown Business, c2001Description: 251 p. : ill.ISBN: 0609608207.Call No.:
HF5415.2
C728M
Subject(s): MARKETING RESEARCH -- CASE STUDIES | CONSUMER BEHAVIOR -- CASE STUDIES | SHOPPING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 C728M (Browse shelf) | Available | 200204190127 |
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Includes bibliographical references and index
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