Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
By: Kotler, Philip.
Contributor(s): Jain, Dipak C | Suvit Maesincee.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2002Description: 193 p. : ill.ISBN: 1578516005.Call No.: HF5415 K674M Subject(s): MARKETING | TELEMARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexNo physical items for this record
Includes bibliographical references and index
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