Services marketing : principles and practice / Adrian Palmer, Catherine Cole
By: Palmer, Adrian.
Contributor(s): Cole, Catherine.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1995Description: 389 p. : ill.ISBN: 0023905638.Call No.:
HD9980.5
P345S
Subject(s): SERVICE INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 P345S (Browse shelf) | Available | 200205200924 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD 9980.5 M476D Design for services / | HD9980.5 N487 New service development : creating memorable experiences | HD9980.5 P345S Services marketing : | HD9980.5 P345S Services marketing : | HD9980.5 P345S Services marketing : | HD9980.5 P345S Services marketing : | HD9980.5 S478 Service marketing : |
Includes bibliographical references and index
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