Retail merchandising / Ernest H. Risch

By: Risch, Ernest H.
Material type: materialTypeLabelBookSeries: Macmillan series in college marketing.Publisher: New York, N. Y. : Macmillan Pub. Co., c1991Edition: 2nd ed.Description: 577 p.ISBN: 0675212774.Call No.: HF5429 R572R 1991 Subject(s): RETAIL TRADE | MERCHANDISINGBibliography, etc. Note: Includes index
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HF5429 R572R 1991 (Browse shelf) Available 200205210804
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HF5429 M376R 1994 Retailing HF5429 O323R Retailing : HF5429 R472 Retailing / HF5429 R572R 1991 Retail merchandising / HF5429 T363R Retail operations : HF5429 T465R Retailization : HF5429 Z522M MasterMinding the store : advertising, sales promotion, and the new marketing reality

Includes index

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