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Marketing research : an applied orientation / Naresh K. Malhotra

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 2nd ed.Description: 890 p. : ill.ISBN: 0131257331.Call No.: HF5415.2 M343M 1996 Subject(s): MARKETING RESEARCH | MARKETING RESEARCH -- METHODOLOGYBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 M343M 1996 (Browse shelf) Available 200205220823

Includes bibliographical references and index

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