Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter
By: Churchill, Gilbert A., Jr.
Contributor(s): Peter, Paul J.
Material type: BookPublisher: Homewood, Ill. : Austen Press, c1995Description: 703 p. : col. maps, col. ill.ISBN: 0256125392.Call No.: HF5415 C487M Subject(s): MARKETING | MARKETING | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 C487M (Browse shelf) | Available | 200205270317 |
Includes bibliographical references and indexes
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